{"id":5047,"date":"2021-01-28T13:54:17","date_gmt":"2021-01-28T12:54:17","guid":{"rendered":"https:\/\/welovewebs.com\/?p=5047"},"modified":"2021-02-16T12:59:30","modified_gmt":"2021-02-16T11:59:30","slug":"per-que-sant-valenti-es-important-a-lecommerce","status":"publish","type":"post","link":"https:\/\/welovewebs.com\/ca\/per-que-sant-valenti-es-important-a-lecommerce\/","title":{"rendered":"Per qu\u00e8 Sant Valent\u00ed \u00e9s important a l&#8217;ecommerce"},"content":{"rendered":"<p>A pocs dies de <strong>Sant Valent\u00ed<\/strong>, un dels dies m\u00e9s ic\u00f2nics de l&#8217;any, no parlarem d&#8217;amor, sin\u00f3 de <strong>vendes<\/strong>. Perqu\u00e8 s\u00ed, el dia dels enamorats \u00e9s una oportunitat per a les vendes en l\u00ednia i creiem que moltes marques i empreses han de seguir apostant per aquest dia.<\/p>\n<h3><strong>Quines dades hem de tenir en compte?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/insights\/tendencias-de-consumo\/san-valentin-2020-que-se-busca-y-se-regala-en-espana\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a> publica cada any un informe a l&#8217;respecte. Amb les dades de 2020, ja donava les seg\u00fcents pistes perqu\u00e8 les marques li donin la import\u00e0ncia comercial que mereix aquest dia i &#8220;enamorin als seus clients&#8221; a trav\u00e9s de diferents iniciatives comercials, tamb\u00e9 a trav\u00e9s d&#8217;Internet.<\/p>\n<p>Per comen\u00e7ar, hem de saber que &#8216;hi ha m\u00e9s de 11 milions de parelles a Espanya !, el que significa la meitat de la poblaci\u00f3 de pa\u00eds.<\/p>\n<ul>\n<li>+ 67% dels espanyols &#8220;celebren&#8221; aquest dia<\/li>\n<li>El target principal s\u00f3n persones entre els 25 i 44 anys<\/li>\n<li>En 2019 va haver-hi una <strong>despesa mitjana<\/strong> de 71 euros<\/li>\n<li>Tamb\u00e9 regalen a familiars i amics<\/li>\n<li>Les <strong>recerques<\/strong> de Sant Valent\u00ed comencen des de principis de gener, (i els pics forts de recerca es produeixen dues setmanes abans de la data assenyalada)\n<ul>\n<li>Moltes d&#8217;elles, a trav\u00e9s del <strong>m\u00f2bil<\/strong> (un 75%)<\/li>\n<li>1 de cada 2 relacionades amb idees per regalar<\/li>\n<\/ul>\n<\/li>\n<li>El 80% compra el seu regal de Sant Valent\u00ed durant la mateixa setmana.<\/li>\n<li>Gran part d&#8217;ells agraden de veure s\u00e8ries de TV i pel\u00b7l\u00edcules en fam\u00edlia i tamb\u00e9 s\u00f3n amants dels gossos.<\/li>\n<\/ul>\n<h3>Quins productes s\u00f3n els preferits?<\/h3>\n<ul>\n<li>Experi\u00e8ncies (viatges, sopars, concerts)<\/li>\n<li>Perfums<\/li>\n<li>Joies<\/li>\n<li>Bombons, flors i xocolates<\/li>\n<li>Tecnologia i electr\u00f2nica<\/li>\n<li>Productes de bellesa<\/li>\n<\/ul>\n<p>Aquest any, a causa de la pand\u00e8mia, l&#8217;elecci\u00f3 final variar\u00e0 en algunes d&#8217;aquestes categories respecte a l&#8217;any passat. Segurament, el producte escollit anir\u00e0 destinat a un major consum intern, a casa i \/ o compartit, i tant viatges com sopars i concerts patiran un gran descens de vendes.<\/p>\n<h3>Com afectar\u00e0 la pand\u00e8mia a les vendes<\/h3>\n<p>Tamb\u00e9 \u00e9s probable que les vendes disminueixin quantitativament respecte a l&#8217;any passat, com ha succe\u00eft amb les campanyes de <strong>Black Friday<\/strong> i <strong>Nadal<\/strong>. Ni de lluny han tingut la repercussi\u00f3 de l&#8217;any passat (2019).<\/p>\n<p>El fet de no poder comprar de manera presencial, far\u00e0 que les vendes baixin de manera global per\u00f2 segueix sent una oportunitat per al comer\u00e7 en l\u00ednia. Ja des de l&#8217;inici de la pand\u00e8mia s&#8217;ha registrat un <span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/elpais.com\/sociedad\/2020-06-12\/el-consumidor-tras-el-coronavirus-mas-compras-por-internet-y-menos-ropa.html\"><span style=\"font-weight: 400;\">augment de les compres online<\/span><\/a>. A m\u00e9s, moltes han estat compulsives.<\/p>\n<p>Per aix\u00f2, \u00e9s important que el teu negoci tingui pres\u00e8ncia a internet i, si \u00e9s possible, disposi el seu producte a disposici\u00f3 de l&#8217;usuari d&#8217;internet de forma electr\u00f2nica. Sobre com ha de ser el teu ecommerce per a treure-li el millor rendiment, parlem en un post anterior.<\/p>\n<p>En <a href=\"https:\/\/welovewebs.com\/contacto\/\"><span style=\"font-weight: 400;\">WeLoveWebs<\/span><\/a> trobar\u00e0s una ag\u00e8ncia 360 en qu\u00e8 tamb\u00e9 treballem per construir el millor ecommerce per al teu negoci i que puguis treure-li el m\u00e0xim partit. Pots trucar-nos a l&#8217;+34 931 78 12 91 o a l&#8217;+34 616 95 40 65 o enviar-nos un e-mail a <span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"mailto:info@welovewebs.com\"><span style=\"font-weight: 400;\">info@welovewebs.com <\/span><\/a>Explica&#8217;ns el teu projecte!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pocs dies de Sant Valent\u00ed, un dels dies m\u00e9s ic\u00f2nics de l&#8217;any, no parlarem d&#8217;amor, sin\u00f3 de vendes. Perqu\u00e8 s\u00ed, el dia dels enamorats \u00e9s una oportunitat per a les vendes en l\u00ednia i creiem que moltes marques i empreses han de seguir apostant per aquest dia.<\/p>\n","protected":false},"author":2,"featured_media":5051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[210,256,225,209,255,254,202],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-agencia-de-marketing-ca","tag-dia-dels-enamorats","tag-ecommerce-ca","tag-marketing-online-ca","tag-sant-valenti","tag-tendencies-ecommerce","tag-welovewebs-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Per qu\u00e8 Sant Valent\u00ed \u00e9s important al ecommerce | WeLoveWebs<\/title>\n<meta name=\"description\" content=\"El dia dels enamorats \u00e9s una oportunitat per a les vendes en l\u00ednia i creiem que moltes marques i empreses han de seguir apostant per aquest dia. 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